Biography 

Dr. Orhan Irmak graduated from the Middle East Technical University, Department of Industrial Design in 2000 as the top student of his cohort. In 2003 he earned his MFA from Bilkent University. In 2011 he received his PhD degree from Istanbul Technical University. His thesis on “Development Patterns of Packaging Design in Turkey since 1945” was published in 2015. Dr. Orhan Irmak regularly attends panels and conferences as a guest speaker and acts as a jury member for design competitions.

In 2004 Dr. Orhan Irmak founded Orhan Irmak Tasarim with his partner Gökhan Irmak. Orhan Irmak Tasarim works with global brands from Turkey and abroad, and specifically focuses on branding and creative packaging design. To date, Orhan Irmak Tasarim has received nearly 100 awards in national and international design competitions on packaging design including Red dot, Pentawards, WorldStar and Design Turkey.

Presentation

Assuming that a package designed today will remain on the shelf for the next 3 to 5 years, each packaging design actually embodies a vision of the future. In terms of brand strategies, this period can be considered much longer. Therefore, in the world of branding and packaging design, trends must always be carefully monitored. In his talk titled “Branding and Packaging Design Trends,” Dr. Orhan Irmak compiles pioneering approaches and designs, offering a future perspective.

Examples for branding and packaging design work are examined under the following 8 headings: Regenerative sustainability, AI-Driven Packaging Ecosystems, The Human Side of Design, Must Be Inclusive, Contributing to the Community, From Big Brands to My Brands, Cultural Connections Redesigned, and Storytelling.